- Brand Discovery & Research
- Mood Board
- Art Direction
- Guiding Principles (Personality/Voice)
- Typography Pairing
- Color Palette
- Brand Elements (e.g. unique shapes in graphics)
*One brand asset can be added to a kit but is not included.
ADD MORE TO A KIT
- Brand Strategy (How to use the brand assets made)
- Primary Logo
- Logo Variations
Brand Elements Include – Digital Layouts (Newsletter, E-Book, Ad Banners, Static Social Media Post, etc.) / Event/On-Site Signage (Signs, Banners, Decals, etc.) / Packaging (Boxes, Labels, Inserts, etc.) / Print Layouts (Books, Magazine, Full/Quarter page ads, etc.)/ Style Guide (A deck with information and how to present the brand)/ Website Template (Wix, Square, Shopify, etc.)
Have a questions about brand identities? Fill out this FORM.
Imagine a brand as a person and its identity is the personality. Just like people, they have names, traits, and only one time to make a first impression.
If you want to brand a company, event, or yourself those first interactions will determine the perception of whatever you want real people to look at.
Our goal when creating brand identities is to use our love of art as an exploration and discovery of aesthetics, color palettes, typography, and much more. Through collaboration with clients we create a brand kit or template for you to use as a catalog, always reminding you of who your brand is.